EconomicsCounterintuitive resultExplained

The Allais Paradox

Also known as The Common Consequence Effect, The Certainty Effect

Offered the same improvement in odds twice, most people take it once and refuse it the second time. Both choices feel obviously right.

When
1952 (posed at the Paris colloquium), 1953 (published)
Difficulty
Advanced
Reading time
22 min
People
Maurice Allais,Daniel Kahneman,Amos Tversky

Counterintuitive result. Nothing is wrong with the reasoning. The result is simply correct and human intuition is simply unreliable here. Not a contradiction at all.

Discover

Two choices. Take them one at a time, and answer honestly before reading on.

First choice. You may have either:

  • A: £1,000,000, guaranteed.
  • B: a lottery — 89% chance of £1,000,000, 10% chance of £5,000,000, and a 1% chance of nothing at all.

Most people take A. A million pounds, certain, is life-changing, and the thought of walking away with nothing because of that 1% is unbearable.

Second choice. Now, a different pair:

  • C: an 11% chance of £1,000,000, and an 89% chance of nothing.
  • D: a 10% chance of £5,000,000, and a 90% chance of nothing.

Most people take D. The chances are almost the same — 11% against 10% — and five million is five times a million. It is an easy call.

Both answers feel obviously right. Almost everyone gives them. In 1952 a French economist put these questions to a room containing several of the people who had built the theory of rational choice under risk, and most of them answered A and D as well.

A and D cannot both be rational, under the theory those people had written down. Not "unwise". Not "risk-averse". Logically inconsistent with it. And the pattern is so stable that nearly every reader of this page has just produced it.

Understand

To see the problem you have to see what the two choices have in common, and the cleanest way is to stop thinking about percentages and start thinking about a lottery drum.

One hundred tickets

Put 100 numbered tickets in a drum and draw one. Here is what each gamble pays, depending on the ticket drawn:

Ticket 1 Tickets 2–11 Tickets 12–100
A £1m £1m £1m
B nothing £5m £1m
C £1m £1m nothing
D nothing £5m nothing

Look at the last column. In the first choice, A and B pay exactly the same thing — £1m — on tickets 12 to 100. In the second choice, C and D pay exactly the same thing — nothing — on tickets 12 to 100.

Those 89 tickets are irrelevant to both decisions. Whatever happens there happens identically whichever option you pick. If ticket 47 comes up, your choice made no difference.

So strike the last column out. What remains?

Ticket 1 Tickets 2–11
A £1m £1m
B nothing £5m
C £1m £1m
D nothing £5m

A and C are now identical. B and D are now identical. The two decisions are the same decision. Anyone who prefers A to B must prefer C to D, and anyone who prefers B to A must prefer D to C.

Most people prefer A to B, and then prefer D to C. That is the paradox, and it is not a trick of presentation — you can show people the drum and they usually keep both answers.

The rule that is being broken

The principle the drum argument relies on is called the independence axiom, or in Leonard Savage's version the sure-thing principle. It says: if two options give you the identical outcome in some set of circumstances, then those circumstances should not affect which option you prefer. Decide on the basis of where they differ.

It is one of the assumptions from which expected utility theory is derived. Von Neumann and Morgenstern proved in 1947 that if your preferences obey a short list of conditions — of which independence is the substantive one — then you behave exactly as though you were assigning a number to each outcome and maximising the average. That theorem is why economics used expected utility as its model of rational choice for decades.

Independence is not obviously wrong. Stated abstractly it sounds like a requirement of coherence. Savage certainly thought so; when Allais put the questions to him at lunch, he gave the A-and-D answers, and then, having seen the drum argument, concluded that he had made a mistake and revised his answers to match the theory.

Why people really do choose this way

Allais thought Savage had it backwards. He argued that the pattern is not an error but a reasonable response to something the theory ignores: the special status of certainty.

Option A is not just very likely. It is sure. There is no ticket you can draw that leaves you with nothing. Moving from A to B means giving that up — accepting a 1% chance of walking away empty-handed from a guaranteed million. The psychological cost of that 1% is enormous, and it is enormous because it destroys certainty rather than because of its size.

Now look at the second pair. Neither C nor D is certain; both leave you overwhelmingly likely to get nothing. Moving from an 11% chance to a 10% chance costs you almost nothing, because there was no certainty to lose. So you take the larger prize.

Daniel Kahneman and Amos Tversky named this the certainty effect in 1979: people overweight outcomes that are certain relative to outcomes that are merely probable. A change in probability from 100% to 99% does far more psychological work than a change from 11% to 10%, even though the theory says both are one percentage point.

Once you see it that way, the pattern stops looking like a failure of reasoning and starts looking like a fact about what people care about. Which raises the real question: is expected utility theory describing how people behave, or telling them how they should? Allais's questionnaire forced the field to answer, and the answer eventually was: not the first, and it is genuinely unclear about the second.

The shape of it

good bad bad worst stay defect stay defect
Everyone reasoning well, everyone worse off. Each player improves their own outcome by defecting, whatever the other does. Both defect. Both end up in the worst square they could have shared.

Examples

Allais's original questionnaire (1953). The amounts were in millions of old French francs, a currency in which 100 million was roughly a lifetime's earnings for a well-paid professional. Set out as probability distributions:

Situation 1 — choose one:

Gamble 100 million 500 million 0
1A 100% — —
1B 89% 10% 1%

Situation 2 — choose one:

Gamble 100 million 500 million 0
2A 11% — 89%
2B — 10% 90%

The modal response was 1A and 2B.

Why that pair is inconsistent. Set $u(0) = 0$ and let $u$ be any utility function whatever. Preferring 1A to 1B means

$$u(100) ;>; 0.89,u(100) + 0.10,u(500) + 0.01,u(0)$$

Subtract $0.89,u(100)$ from both sides:

$$0.11,u(100) ;>; 0.10,u(500)$$

Preferring 2B to 2A means

$$0.10,u(500) ;>; 0.11,u(100)$$

The two inequalities are direct contradictions. No utility function fixes this — not a concave one, not a convex one, not one with a kink at the current wealth level. Risk aversion is irrelevant, because risk aversion is already whatever $u$ says it is, and the contradiction survives every possible $u$.

Kahneman and Tversky's replication (1979). They ran a smaller-stakes version on 72 respondents, in Israeli pounds, with the actual response rates recorded. Their Problems 1 and 2:

Problem 1 — choose one (N = 72):

Option Outcomes Chosen by
A 2,500 with p = 0.33; 2,400 with p = 0.66; 0 with p = 0.01 18%
B 2,400 with certainty 82%

Problem 2 — choose one (N = 72):

Option Outcomes Chosen by
C 2,500 with p = 0.33; 0 with p = 0.67 83%
D 2,400 with p = 0.34; 0 with p = 0.66 17%

The structure is Allais's: Problem 2 is Problem 1 with a common consequence of 2,400 at probability 0.66 replaced by 0 at probability 0.66. Independence says the substitution cannot flip a preference. It flipped it for a large majority: 82% took the sure thing in Problem 1, and 83% took the riskier option in Problem 2.

The reversal is not a minority effect at the edges of the sample. It is the modal response in both directions, from the same people.

Where the weighting function comes in. Suppose instead of using probabilities directly, people use a distorted version $w(p)$ — a decision weight. If $w$ overweights small probabilities and is not additive, the contradiction dissolves. Preferring 1A requires

$$u(100) > w(0.89),u(100) + w(0.10),u(500)$$

and preferring 2B requires

$$w(0.10),u(500) > w(0.11),u(100)$$

Under expected utility, $w(p) = p$ and the first condition reduces to $0.11,u(100) > 0.10,u(500)$, contradicting the second. But if $w(0.89) < 0.89$ — that is, if the 89% chance is underweighted relative to the certainty it competes with — then $1 - w(0.89) > 0.11 > w(0.11)$, and both inequalities can hold at once. Plug in the estimated weights and the "paradox" becomes an ordinary consequence of the model.

Explore

Three ways to read the result Allais's reading: the theory is wrong. He held that expected utility was a poor description of…

Three ways to read the result

Allais's reading: the theory is wrong. He held that expected utility was a poor description of rational behaviour, not merely of actual behaviour, and that the "American School" — von Neumann, Morgenstern, Savage, Friedman, Marschak — had mistaken a mathematically convenient axiom for a requirement of reason. He proposed instead that people care about the whole distribution of outcomes, including its dispersion, in ways expected utility cannot express. He held this position for decades and it was largely ignored for decades.

Savage's reading: the chooser is wrong. Savage accepted that people answer as Allais said, and treated it as an error of the same kind as a miscalculation. His own account in The Foundations of Statistics (1954, §5.6) is disarming: he gave the paradoxical answers, was shown the drum argument, recognised it, and changed his mind. The sure-thing principle, on this view, is a normative claim, and discovering that people violate it is like discovering that people add up restaurant bills wrongly.

This reading has real force. Anyone who violates independence in a repeated setting can be constructed into a sequence of trades they will accept and which leave them strictly worse off. If you would pay to avoid that, independence has a claim on you.

The descriptive reading: build a better model. The position that won. Whether or not independence is normatively compelling, it is not what people do, and a science of choice needs a model of what people do. This is the road that leads from Allais through prospect theory to behavioural economics.

What the descriptive models keep and drop

Every serious alternative keeps the structure of weighing outcomes against likelihoods and weakens independence somewhere.

  • Prospect theory (Kahneman and Tversky, 1979) replaces probabilities with decision weights and utility with a value function defined over gains and losses from a reference point, concave for gains, convex for losses, and steeper for losses than gains.
  • Rank-dependent expected utility (Quiggin, 1982) applies the weighting function to cumulative probabilities rather than individual ones, which repairs a defect in the 1979 model — decision weights applied outcome by outcome can lead to choosing a stochastically dominated option.
  • Cumulative prospect theory (Tversky and Kahneman, 1992) merges the two, and is the standard model today.
  • Regret theory (Loomes and Sugden, 1982; Bell, 1982) explains the pattern differently: what people minimise is anticipated regret, and drawing ticket 1 after refusing a guaranteed million is the most regrettable outcome available.
  • Betweenness and disappointment models (Chew, Dekel, Gul) weaken independence in more targeted ways and preserve more of the classical structure.

The models disagree about mechanism and make different predictions elsewhere. What they share is the abandonment of independence, which is the lasting content of Allais's attack.

The objections that were made, and how they fared

"It disappears with real money." Partly true, and worth stating fairly. The original stakes were hypothetical and enormous. Incentivised experiments with real payments generally find the effect at reduced magnitude, and some designs find it weakly or not at all. But the common-consequence effect has been replicated with real money at moderate stakes many times, and reviews of the incentives literature find it attenuated rather than eliminated.

"It disappears with learning." Also partly true. Repeated exposure with feedback reduces violation rates. This supports Savage's reading, and it is a reason to be careful about generalising one-shot laboratory choices to institutional decision-making. It does not help with the many real decisions — insurance, medical treatment, career moves — that are taken once.

"It is a framing artefact." The drum presentation reduces violations somewhat; so does presenting the two problems side by side. This is a real finding and it cuts both ways. That a transparent presentation improves consistency supports the normative view. That the effect survives transparent presentation for a substantial minority undercuts the claim that it is only confusion.

"It is measurement error." The strongest recent version of this objection. Some researchers argue that a portion of apparent axiom violations reflects random noise in responses rather than systematic preference, and that once noise is modelled, the estimated violation rate falls. The debate is technical and unfinished, but the consensus is that noise explains part of the effect and not the direction of it — noise does not predict which way people deviate, and the Allais pattern deviates in a specific direction that replicates.

An honest note on the status

This entry is marked explained rather than resolved deliberately. What is settled is the empirical fact — the choice pattern is robust and widespread — and the formal diagnosis: it violates independence, and models with probability weighting reproduce it. What is not settled is whether people who choose A and D are making a mistake. That is a normative question about rationality, and economists and philosophers still disagree about it. Marking it resolved would be overclaiming.

Historical context

1738. Daniel Bernoulli resolved the St Petersburg paradox by proposing that people maximise expected utility rather than expected…

1738. Daniel Bernoulli resolved the St Petersburg paradox by proposing that people maximise expected utility rather than expected money. This is the ancestor of the theory Allais attacked.

1944 and 1947. John von Neumann and Oskar Morgenstern published Theory of Games and Economic Behavior. The second edition (1947) contains the axiomatic derivation of expected utility from a small set of conditions on preferences. The result made expected utility the default model of rational choice.

May 1952. The Centre National de la Recherche Scientifique held a colloquium in Paris on the foundations and applications of the theory of risk. Savage, Marschak, Friedman, Samuelson and de Finetti were among those present, and Allais circulated his questionnaire to the participants. The best-known part of the story is that he put the questions to Savage over lunch and Savage gave the inconsistent answers.

1953. Allais published "Le comportement de l'homme rationnel devant le risque: critique des postulats et axiomes de l'école américaine" in Econometrica, volume 21, pages 503–546. The paper is polemical, long, and written in French in a journal whose readership was increasingly Anglophone, which is part of why it took so long to land.

1954. Savage published The Foundations of Statistics, giving his own axiomatisation of subjective expected utility and, in §5.6, his account of taking Allais's test and failing it.

1970s. The result stayed marginal for two decades. It was cited as a curiosity and generally answered with some version of Savage's reply. Allais continued to argue his case and was largely outside the mainstream.

1979. Kahneman and Tversky published "Prospect Theory: An Analysis of Decision under Risk" in Econometrica, volume 47, pages 263–291. They replicated the Allais pattern with a systematic battery of problems, named the certainty effect, and supplied a model. This is the point at which the finding became central rather than marginal. The paper is among the most cited in the history of economics.

1982. Quiggin introduced rank-dependent utility, fixing the dominance problem.

1988. Allais received the Nobel Memorial Prize in Economic Sciences. The citation was for his work on market equilibrium and the efficient use of resources, but the recognition of the risk work was explicit and, by then, overdue. Much of his early work had been published only in French, and Paul Samuelson had written that had Allais's earliest writings been in English, a generation of economic theory would have taken a different course.

1992. Tversky and Kahneman published cumulative prospect theory.

2002. Kahneman shared the Nobel Memorial Prize with Vernon Smith. Tversky had died in 1996 and the prize is not awarded posthumously; Kahneman said repeatedly that the work was joint.

Why it matters

It broke the monopoly of expected utility. For thirty years after von Neumann and Morgenstern, expected utility was both the…

It broke the monopoly of expected utility. For thirty years after von Neumann and Morgenstern, expected utility was both the model of how people choose and the standard of how they should. Allais showed the two could not be the same thing. Everything in behavioural economics follows from taking that gap seriously.

It changed what counts as evidence in economic theory. Allais's method — write down the axioms, construct a choice pair that separates them, ask people — is now standard. Before 1953 the dominant methodological position, associated with Milton Friedman's 1953 essay, was that the realism of assumptions did not matter provided predictions were good. Allais's design attacks that directly: the assumption generates a testable prediction about choices, and the prediction fails.

It located the failure precisely. This is what makes the result useful rather than merely destructive. Allais did not show that people are irrational or that utility theory is generally wrong. He showed that one specific axiom fails, and he showed it with a pair of gambles that isolates that axiom and nothing else. That precision is why the repair was possible.

It gave prospect theory its foundation. The probability weighting function — the single most consequential idea to come out of this — exists because distributions like the Allais pair demanded it. Overweighting of small probabilities explains why the same person buys both insurance and lottery tickets, a combination expected utility struggles with, and it is the mechanism behind a large share of documented anomalies in insurance, gambling and risk communication.

Modern relevance

Insurance markets. People over-insure against small, salient, near-certain-to- be-avoided losses — extended warranties,…

Insurance markets. People over-insure against small, salient, near-certain-to- be-avoided losses — extended warranties, low-deductible policies, flight insurance — and under-insure against large, low-probability ones such as flood and earthquake. The certainty effect explains the first pattern directly: the appeal of eliminating a risk entirely is out of proportion to the size of the risk eliminated. Insurers price against this, and consumer protection regulators cite it.

Medical decisions. Patients choosing between a treatment with a high certain survival rate and one with a higher expected but uncertain outcome show the Allais pattern reliably. The framing of survival statistics — "a 90% chance of surviving five years" versus "a 10% chance of dying within five years" — interacts with it, and the informed consent literature treats both effects as things clinicians must actively manage rather than hope to avoid.

Vaccine and safety communication. Messaging that promises a risk will be "eliminated" is far more persuasive than messaging that promises it will be reduced by a large factor, even when the second is objectively better. The certainty effect is the reason, and public health communication research has been explicit about it since the 1980s.

Regulatory cost-benefit analysis. Formal analysis uses expected values, which means it systematically undervalues the elimination of risks relative to how the public values it. This is a persistent source of friction between analysts and the public in environmental and safety regulation, and it is not simply public innumeracy — it is a disagreement about whether the independence axiom should govern collective decisions.

Risk models in finance and AI. Any system that optimises expected utility — portfolio optimisation, reinforcement learning agents with scalar rewards, automated decision systems — is committed to independence and will make choices that human stakeholders find unacceptable in exactly the Allais configuration. Work on risk-sensitive reinforcement learning, distributional value functions and rank-dependent objectives is the response, and it reaches for the same mathematical tools Quiggin and Tversky developed.

Deep dive

The independence axiom

Let $\Delta(X)$ be the set of simple lotteries over a set of outcomes $X$, and $\succsim$ a preference relation on $\Delta(X)$. For lotteries $p, q, r$ and $\alpha \in (0,1]$, write $\alpha p + (1-\alpha) r$ for the compound lottery.

Independence. For all $p, q, r \in \Delta(X)$ and all $\alpha \in (0,1]$: $$p \succsim q \iff \alpha p + (1-\alpha) r \succsim \alpha q + (1-\alpha) r$$

Von Neumann–Morgenstern theorem. If $\succsim$ is complete, transitive, continuous and satisfies independence, there exists $u : X \to \mathbb{R}$, unique up to positive affine transformation, such that

$$p \succsim q \iff \sum_{x} p(x),u(x) ;\ge; \sum_{x} q(x),u(x)$$

Independence is the axiom with content. Completeness, transitivity and continuity are structural; independence is what makes the representation linear in probabilities.

The Allais pair as a violation

Write $M_0 = 0$, $M_1 = 100$, $M_5 = 500$ (millions). Define the lotteries:

$$ \begin{aligned} L_{1A} &= \delta_{M_1} \ L_{1B} &= 0.89,\delta_{M_1} + 0.10,\delta_{M_5} + 0.01,\delta_{M_0} \ L_{2A} &= 0.11,\delta_{M_1} + 0.89,\delta_{M_0} \ L_{2B} &= 0.10,\delta_{M_5} + 0.90,\delta_{M_0} \end{aligned} $$

Let $\alpha = 0.11$, $p = \delta_{M_1}$, and $q = \tfrac{10}{11}\delta_{M_5} + \tfrac{1}{11}\delta_{M_0}$. Then:

$$L_{1A} = \alpha p + (1-\alpha),\delta_{M_1}, \qquad L_{1B} = \alpha q + (1-\alpha),\delta_{M_1}$$ $$L_{2A} = \alpha p + (1-\alpha),\delta_{M_0}, \qquad L_{2B} = \alpha q + (1-\alpha),\delta_{M_0}$$

Check the second pair: $\alpha q = 0.11 \cdot \tfrac{10}{11}\delta_{M_5} + 0.11\cdot\tfrac{1}{11}\delta_{M_0} = 0.10,\delta_{M_5} + 0.01,\delta_{M_0}$, and adding $0.89,\delta_{M_0}$ gives $L_{2B}$ exactly.

Each pair is ${ \alpha p + (1-\alpha) r,; \alpha q + (1-\alpha) r }$ for the same $p$, $q$ and $\alpha$, differing only in the common consequence $r \in {\delta_{M_1}, \delta_{M_0}}$. Independence therefore requires $L_{1A} \succ L_{1B} \iff L_{2A} \succ L_{2B}$. The modal pattern $L_{1A} \succ L_{1B}$ together with $L_{2B} \succ L_{2A}$ contradicts it directly.

The name common consequence effect comes from this construction: the two decisions share a consequence occurring with probability $1 - \alpha$, and only its identity differs.

Geometry: the Marschak–Machina triangle

Fix three outcomes $x_1 < x_2 < x_3$. A lottery over them is determined by $(p_1, p_3)$ with $p_2 = 1 - p_1 - p_3$, so the lottery space is a triangle in the plane. Expected utility with $u(x_1) = 0$, $u(x_3) = 1$ gives indifference curves

$$p_1 \cdot 0 + (1-p_1-p_3),u(x_2) + p_3 = \text{constant}$$

which are parallel straight lines, with slope determined by $u(x_2)$ alone. Parallelism is the geometric content of independence, and it is what the Allais pair tests. The four lotteries $L_{1A}, L_{1B}, L_{2A}, L_{2B}$ form a parallelogram in this triangle: the segment from $L_{1A}$ to $L_{1B}$ is parallel to the segment from $L_{2A}$ to $L_{2B}$, and equal in length. Preferring $L_{1A}$ and $L_{2B}$ means the indifference curves through the two segments have different slopes — they fan out toward the lower right, the certainty corner.

Machina's "fanning out" hypothesis (1982) generalises this: keep smooth preferences over lotteries and local expected-utility behaviour, but drop global linearity. It accommodates the Allais pattern and several others while retaining enough structure to do comparative statics.

Probability weighting

Prospect theory replaces $\sum_i p_i u(x_i)$ with

$$V = \sum_i \pi(p_i), v(x_i)$$

where $v$ is a value function over gains and losses relative to a reference point and $\pi$ is a decision weight. In the 1979 formulation, $\pi$ satisfies:

  • Overweighting of small probabilities: $\pi(p) > p$ for small $p$.
  • Subcertainty: $\pi(p) + \pi(1-p) < 1$ for $0 < p < 1$.
  • Subproportionality: for fixed $r$, $\pi(pq)/\pi(p)$ decreases in $p$.
  • $\pi(0) = 0$, $\pi(1) = 1$, with discontinuities near the endpoints.

Subcertainty is what generates the certainty effect. If $\pi(0.89) + \pi(0.11) < 1$ then $1 - \pi(0.89) > \pi(0.11)$, and the Allais pair becomes consistent: preferring $L_{1A}$ requires $(1 - \pi(0.89)),v(M_1) > \pi(0.10),v(M_5)$ while preferring $L_{2B}$ requires $\pi(0.10),v(M_5) > \pi(0.11),v(M_1)$, and both hold whenever

$$\pi(0.11) ;<; \frac{\pi(0.10),v(M_5)}{v(M_1)} ;<; 1 - \pi(0.89)$$

Under expected utility that interval is empty, because $\pi(0.11) = 0.11 = 1 - 0.89$. Subcertainty opens it.

Cumulative prospect theory (1992) applies the weighting to cumulative probabilities, which guarantees respect for stochastic dominance. Tversky and Kahneman's estimated one-parameter form is

$$w(p) = \frac{p^{\gamma}}{\left(p^{\gamma} + (1-p)^{\gamma}\right)^{1/\gamma}}$$

with $\gamma \approx 0.61$ for gains and $\gamma \approx 0.69$ for losses. The function is inverse-S shaped: it crosses the diagonal near $p \approx 0.35$, overweighting probabilities below that and underweighting those above. The companion value function is

$$v(x) = \begin{cases} x^{\alpha} & x \ge 0 \ -\lambda(-x)^{\beta} & x < 0 \end{cases}$$

with estimates $\alpha = \beta \approx 0.88$ and loss aversion $\lambda \approx 2.25$.

The normative counter-argument

The strongest case for independence is dynamic. Consider a decision-maker who strictly prefers $L_{1A}$ to $L_{1B}$ and $L_{2B}$ to $L_{2A}$. Present the choice as a two-stage lottery: first a draw determines whether the common consequence occurs; only if it does not do you get the sub-lottery $p$ or $q$.

If the agent evaluates the tree by backward induction and satisfies consequen- tialism (the choice at a node depends only on what remains) and dynamic consistency (a plan made ex ante is carried out), then independence is forced. Violating independence therefore requires giving up one of those two.

That is a real cost, and it is why the normative question stays open. An agent who abandons dynamic consistency can be led through a sequence of individually acceptable choices to a strictly dominated position. An agent who abandons consequentialism must let the branches that did not occur influence the choice at the node reached — which is exactly what regret theory says people do, and which is not obviously irrational if regret is a real cost.

The modern literature on resolute choice and sophisticated choice explores both routes. Neither has produced a consensus, and the honest statement is that Allais's questionnaire opened a normative question that seventy years of work has sharpened without closing.

Sources & further reading

Primary source

Book

  • Leonard J. Savage(1954)The Foundations of StatisticsJohn Wiley & Sons.§ 5.6.

    Savage reports that he chose the paradoxical pair himself, then decided on reflection that he had made an error.

Paper

How this connects

Related to
  • The St. Petersburg ParadoxBoth are attacks on a theory of rational choice under risk, two centuries apart. Bernoulli's paradox showed that expected *value* cannot be what people maximise, and the repair was to replace money with utility. Allais showed that expected *utility* is not what people maximise either — and this time the repair had to change the probabilities, not the outcomes.
  • The Two Envelopes ProblemBoth are cases where a mechanical expected-value calculation delivers an answer that careful people refuse to act on.
  • Buridan's AssBoth probe what rational choice requires when the axioms of preference stop giving guidance.
  • The Ellsberg ParadoxBoth show that people systematically violate expected utility theory. The Allais paradox involves known probabilities; Ellsberg involves unknown ones.
  • The Giffen ParadoxBoth put standard consumer theory under empirical stress — Giffen at the level of the demand curve, Allais at the level of the axioms that generate it.
  • The Paradox of ChoiceBoth are evidence that people do not behave the way the standard model of rational choice says they should. Allais is the sharper case: a clean, repeatable violation with a precise prediction attached. Choice overload is the messier one, and comparing them shows how much the strength of a behavioural result depends on how tightly it is specified.
Influenced by
  • The St. Petersburg ParadoxBernoulli's utility fix grew into expected-utility theory; Allais then showed people violate that theory too.
Contrasts with
  • The Monty Hall ProblemInstructive opposites. In Monty Hall the intuition is simply wrong and the mathematics stands. In Allais the mathematics was eventually changed to accommodate the intuition, because the intuition turned out to be stable, widespread and defensible.

Ideas involved

  • Expected utility theory
  • Independence axiom
  • Sure-thing principle
  • Certainty effect
  • Prospect theory
  • Probability weighting
  • Decision-making
  • Probability

Where to go next

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