EconomicsCounterintuitive resultExplained

The Ellsberg Paradox

Also known as Ellsberg's Urns, Ambiguity Aversion

You know exactly how many red balls there are, and nothing about how many are black. Does knowing more make a bet more attractive?

When
1961
Difficulty
Intermediate
Reading time
7 min
People
Daniel Ellsberg

Counterintuitive result. Nothing is wrong with the reasoning. The result is simply correct and human intuition is simply unreliable here. Not a contradiction at all.

Discover

There is an urn in front of you containing 90 balls. You are told that exactly 30 of them are red. The remaining 60 are some mixture of black and yellow balls — you do not know the proportions. It could be 60 black and 0 yellow, 0 black and 60 yellow, 30 of each, or anything in between.

You will draw one ball at random without looking. Two bets are on offer.

First choice — pick one:

  • Bet A: Win £100 if the ball is red.
  • Bet B: Win £100 if the ball is black.

Most people choose Bet A.

Second choice — pick one:

  • Bet C: Win £100 if the ball is red or yellow.
  • Bet D: Win £100 if the ball is black or yellow.

Most people choose Bet D.

Now look at what you have done.

Understand

If you chose A over B, you are implicitly saying that you believe there are fewer black balls than red balls — that the probability of black is less than 1/3. If there were more black balls, you would have chosen B.

If you chose D over C, you are saying that you believe black-or-yellow is more likely than red-or-yellow. Since "red-or-yellow" is "red" plus "yellow" and "black-or-yellow" is "black" plus "yellow", and yellow appears in both, preferring D means you think black is more likely than red — the probability of black exceeds 1/3.

You cannot consistently believe both things. A preference for A implies that black probability < 1/3. A preference for D implies that black probability > 1/3. There is no probability you could assign to black that makes both preferences simultaneously rational under expected utility theory.

What is really going on

The pattern is not random error. It is systematic. People prefer the bet where the probability is known. In the first choice, red is the known quantity (1/3 of 90). In the second choice, black-or-yellow is the known quantity (exactly 2/3 of 90, regardless of the unknown ratio of black to yellow).

This preference for known probabilities over unknown ones is called ambiguity aversion, and it has nothing to do with pessimism or miscalculation. The people who show it are not making arithmetic mistakes. They are behaving in a way that no single probability assignment can explain.

The economist Frank Knight had distinguished, in 1921, between risk (you don't know the outcome but you know the probability distribution) and uncertainty (you don't know the distribution). Ellsberg's experiment is the first clean empirical demonstration that people treat these differently — and that standard expected utility theory cannot account for the difference.

Examples

A simpler version. There are two urns. Urn 1 has exactly 50 red and 50 black balls. Urn 2 has 100 balls, red and black in unknown proportions. Most people prefer to bet on Urn 1 for either colour. But if the composition of Urn 2 is unknown, your expected probability of drawing red from Urn 2 is also 50% (by symmetry). Expected utility theory says you should be indifferent. Almost no one is.

The job interview. Suppose you know that a particular exam is passed by exactly half of all candidates. You also know that another exam is very hard for some candidates and easy for others but you don't know the pass rate. Most people would rather bet on passing the first exam, even if told that the historical average pass rate for the second is the same. They dislike the unknown distribution, not the expected value.

Financial markets. Investors routinely demand a premium for holding securities with poorly understood risk profiles, even when the expected return is the same as for better-understood ones. This premium for known risk over unknown risk is a direct expression of ambiguity aversion in real markets.

Explore

Does this mean people are irrational? Ellsberg himself did not think so. He argued that behaving differently under risk (known…

Does this mean people are irrational? Ellsberg himself did not think so. He argued that behaving differently under risk (known probabilities) and under ambiguity (unknown probabilities) might be entirely defensible. If you do not know the probability distribution, there is no unique rational response — you are not given enough information to determine one. Treating the situation as genuinely different from one where you are given full information is not a cognitive error; it may be the epistemically honest response.

Maximin and multiple priors. One formal response to Ellsberg is to replace the single subjective probability of Savage's theory with a set of probabilities, and to evaluate acts by their expected utility under the worst-case member of the set. This is the maximin expected utility model of Gilboa and Schmeidler (1989). It predicts Ellsberg-style preferences: faced with an unknown probability, you behave as if you are using the prior most unfavourable to your bet, which makes known odds attractive relative to unknown ones. This is a coherent framework, though it abandons Savage's axioms.

The sure-thing principle. Leonard Savage's sure-thing principle says: if you prefer A to B when event E occurs, and prefer A to B when event E does not occur, then you should prefer A to B regardless of whether E occurs. Ellsberg's choices violate this. In the standard urn experiment, the sure-thing principle can be shown to require consistency across the two choices — and Ellsberg's choosers are not consistent. Abandoning the sure-thing principle is a serious step: it is among the most intuitive-seeming axioms in decision theory, and its failure leaves a gap in the foundations.

Historical context

Daniel Ellsberg ran the thought experiments in the early 1960s while working at RAND on questions of military strategy under…

Daniel Ellsberg ran the thought experiments in the early 1960s while working at RAND on questions of military strategy under uncertainty. He circulated the examples widely before publishing, and reported that many distinguished economists — including Savage himself — initially showed the same pattern and then defended it when shown the inconsistency.

The paper was published in 1961 in the Quarterly Journal of Economics. It generated significant controversy in economic theory but was for a while overshadowed by the mainstream development of expected utility theory and by Ellsberg's own subsequent career, which turned to political activism after he leaked the Pentagon Papers in 1971.

The paradox became central to economics in the 1980s and 1990s as the field of behavioural economics grew and alternatives to Savage's framework were developed. The multiple-priors model of Gilboa and Schmeidler (1989) gave ambiguity aversion a formal foundation and sparked a large theoretical literature.

Why it matters

It distinguishes risk from uncertainty for the first time experimentally. Frank Knight had drawn the distinction conceptually in…

It distinguishes risk from uncertainty for the first time experimentally. Frank Knight had drawn the distinction conceptually in 1921, but Ellsberg showed it in the lab. The distinction has since proved essential in finance, insurance, climate economics, and any domain where probability distributions are unknown.

It shows that expected utility theory is incomplete, not just approximately right. The Allais paradox can be explained away as a framing effect. Ellsberg preferences are stable under reflection and cannot be absorbed into a modified utility function without abandoning core axioms. The theory needs genuine extension.

It grounds a large literature in decision theory and economics. Ambiguity aversion is now routinely incorporated into models of financial markets, policy under uncertainty, and medical decision-making. The Ellsberg urn is the standard reference point for any discussion of these models.

Modern relevance

Climate policy. Climate economics involves deep uncertainty about probability distributions, not just risk within known…

Climate policy. Climate economics involves deep uncertainty about probability distributions, not just risk within known distributions. Ellsberg's framework is directly relevant: policy should account for ambiguity aversion, not just expected-value comparisons over known probability distributions.

Financial regulation. After the 2008 financial crisis, regulators noted that financial models had treated structured products as if their probability distributions were well-understood. Ellsberg's analysis predicts that markets will misprize such products precisely because the distributions are ambiguous.

AI safety. Decisions about AI development involve profound uncertainty about probability distributions over future outcomes. Ambiguity-averse decision frameworks — extensions of Ellsberg's insight — are increasingly discussed in the alignment literature.

Deep dive

The formal violation

Write $p_r = 1/3$ for the known probability of drawing red, and let $p_b$ be the (unknown) probability of drawing black, with $p_y = 1 - p_r - p_b$.

Under expected utility theory with utility function $u$:

$$\text{EU}(A) = p_r u(100) = \tfrac{1}{3}u(100)$$ $$\text{EU}(B) = p_b u(100)$$ $$\text{EU}(C) = (p_r + p_y)u(100) = (1 - p_b)u(100)$$ $$\text{EU}(D) = (p_b + p_y)u(100) = \tfrac{2}{3}u(100)$$

Preferring A over B implies $1/3 > p_b$.

Preferring D over C implies $2/3 > 1 - p_b$, i.e. $p_b > 1/3$.

These are contradictory. No value of $p_b$ satisfies both.

Why the violation survives reflection

Unlike some violations of expected utility theory, Ellsberg preferences tend to be robust to reflection. When people who show the Ellsberg pattern are told about the inconsistency and asked to reconsider, many maintain their original choices. They judge their own reasoning to be defensible. This distinguishes the phenomenon from a simple cognitive error: it seems to reflect a considered preference structure, not a lapse.

Sources & further reading

Primary source

How this connects

Related to
  • The Allais ParadoxBoth show that people systematically violate expected utility theory. The Allais paradox involves known probabilities; Ellsberg involves unknown ones.
  • The Prisoner's DilemmaBoth expose gaps between individually rational behaviour and the predictions of standard economic theory.

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