EconomicsCounterintuitive resultExplained
The Giffen Paradox
Also known as Giffen Goods, Giffen Behavior
Some things sell more as the price goes up, and the people buying them are behaving perfectly sensibly.
- Difficulty
- Advanced
- Reading time
- 18 min
- People
- Robert Giffen,Alfred Marshall
Counterintuitive result. Nothing is wrong with the reasoning. The result is simply correct and human intuition is simply unreliable here. Not a contradiction at all.
Discover
Here is a rule so obvious it feels like arithmetic: when something gets more expensive, people buy less of it.
Petrol goes up, people drive less. Coffee goes up, people switch to tea. This is the first thing anyone learns about prices, and it is right almost all of the time.
Now picture a family with very little money in a very poor village. Almost everything they eat is rice. Once a week, if it has been a good week, there is a small piece of meat.
The price of rice goes up by half.
They still have to eat. Rice is still the cheapest way to fill a stomach that exists for them — nothing else comes close. And now that rice costs more, the weekly meat has become an impossible luxury. So they give up the meat.
But giving up the meat means giving up its calories. Those calories have to come from somewhere.
They come from rice.
The price of rice went up, and this family bought more rice. Not out of confusion, not out of panic, not because they misread the label. Because it was the only sensible thing left to do.
Understand
A good like this — one whose demand rises when its price rises — is called a Giffen good. It is the textbook exception to the law of demand, and it has been in economics textbooks for more than a century.
The odd thing about it is that until 2008, nobody had ever convincingly found one.
Two things happen when a price rises
Whenever the price of something changes, the change does two separate jobs at once. Pulling them apart is the whole explanation.
The first job: it changes what is cheap relative to what. Rice has become dearer compared with everything else, so at the margin rice looks less attractive. This effect always pushes in the same direction — a higher price always makes you want to lean away from that good. Economists call it the substitution effect, and it is the reason demand curves normally slope downward.
The second job: it changes how well off you are. If a large part of your spending goes on rice, then a rise in the rice price is a cut in your real income. You can afford less of everything. Economists call this the income effect.
For most goods the income effect reinforces the first. You are poorer, so you buy less rice, on top of leaning away from rice. Both effects point down, and demand falls.
The one case where they fight
Now suppose that as people get richer they buy less of the good. That sounds strange until you name examples: bus tickets, instant noodles, own-brand margarine, the cheapest cut of meat. Get a pay rise and you buy fewer of these, not more, because you upgrade. Economists call such things inferior goods.
For an inferior good, the income effect runs backwards. A price rise makes you poorer, and being poorer makes you buy more of it.
Now the two effects are pulling in opposite directions:
- Substitution effect: buy less rice, because rice is relatively dearer.
- Income effect: buy more rice, because you are now poorer and rice is what poor people eat.
Normally the substitution effect wins comfortably. A Giffen good is what you get in the rare case where the income effect wins.
Why the case is so rare
For the income effect to overwhelm the substitution effect, three things have to be true at once, and they pull against each other.
- The good must be strongly inferior. People must actively move away from it as they get richer.
- It must eat a large share of the budget. A price rise in something you spend 1% of your income on barely dents your real income. To generate a big income effect the good needs to be a big line in the household accounts — which in practice means a staple food for a very poor household.
- There must be nothing much to substitute towards. If a cheaper source of calories existed, the household would switch to it and the substitution effect would win.
The tension is that conditions 1 and 3 are close to contradictory. A good that takes up most of your budget is usually a good you cannot easily do without, which is usually a good you keep buying as you get richer — a normal good, not an inferior one. Finding something that is simultaneously the bulk of a budget and strongly inferior is genuinely hard, and that is why real Giffen goods are so scarce.
There is also a ceiling. If the price rises far enough, the household runs out of luxuries to give up. Once the weekly meat is gone there is nothing left to sacrifice, and further price rises simply mean less rice. The Giffen behaviour appears in a window of poverty and disappears on both sides of it — the comfortably-off never had the budget share, and the desperately poor have already cut everything else.
The shape of it
Same shape, different costume:
Examples
A household in arithmetic. Take a family with 30 yuan a week for food that needs 14,000 calories a week to get by. It has two options:
| Food | Price | Calories per kg |
|---|---|---|
| Rice | ¥2 per kg | 3,600 |
| Meat | ¥20 per kg | 2,500 |
Rice buys 1,800 calories per yuan; meat buys 125. Rice is by far the cheaper way to survive, and meat is what the family actually enjoys. So the family buys as much meat as it can while still hitting 14,000 calories on its 30 yuan.
Work it through and it buys 3.06 kg of rice and 1.19 kg of meat, spending ¥6.12 on rice and ¥23.88 on meat. Calories: 11,015 from rice, 2,985 from meat. Exactly 14,000.
Now the price of rice rises 50%, to ¥3 per kg. Redo the arithmetic under the same rules and the family buys 3.18 kg of rice and 1.02 kg of meat.
Rice cost half as much again, and the family bought 3.9% more of it. Meat fell by 14.3%. The reason is visible in the numbers: the family had to drop 0.17 kg of meat, which was carrying 425 calories, and the only place to replace them was rice.
Push the price further and watch it turn around:
| Rice price | Rice bought | Meat bought | Calories still reachable? |
|---|---|---|---|
| ¥2 / kg | 3.06 kg | 1.19 kg | yes |
| ¥3 / kg | 3.18 kg | 1.02 kg | yes |
| ¥5 / kg | 3.45 kg | 0.64 kg | yes |
| ¥7 / kg | 3.76 kg | 0.18 kg | yes |
| ¥7.71 / kg | 3.89 kg | 0.00 kg | only just |
| ¥9 / kg | 3.33 kg | 0.00 kg | no |
Rice consumption climbs all the way to ¥7.71 per kg. At that price the last gram of meat is gone and the family is spending its entire budget on rice just to reach 14,000 calories. Past that point there is nothing left to give up, the household simply buys all the rice it can afford, and consumption falls with price like any ordinary good. The demand curve slopes up over one stretch and down on either side of it.
This is a deliberately stark model — a hard calorie floor, exactly two foods — but the shape it produces is the shape Robert Jensen and Nolan Miller found in the field.
The field experiment. Jensen and Miller (2008) randomly assigned vouchers that subsidised the price of the household staple to poor households in two Chinese provinces: rice in Hunan, wheat in Gansu. Because the subsidy was randomised, they could measure how consumption responded to a price change cleanly, without the usual worry that price and demand move together for some third reason.
For poor households in Hunan, subsidising rice — that is, making rice cheaper — reduced rice consumption. Removing the subsidy raised it back. That is Giffen behaviour, established by experiment rather than inferred from a demand curve.
Two details matter for honesty about the result. First, the evidence was strong for rice in Hunan and considerably weaker for wheat in Gansu, where the staple's budget share and the availability of alternatives differed. Second, and exactly as the theory predicts, the effect was concentrated in the middle of the poverty range. The very poorest households showed no Giffen behaviour, because they had no meat left to cut.
Explore
The attribution is a mess Alfred Marshall introduced the phenomenon in the third edition of his Principles of Economics (1895):…
The attribution is a mess
Alfred Marshall introduced the phenomenon in the third edition of his Principles of Economics (1895):
There are however some exceptions. For instance, as Mr Giffen has pointed out, a rise in the price of bread makes so large a drain on the resources of the poorer labouring families and raises so much the marginal utility of money to them, that they are forced to curtail their consumption of meat and the more expensive farinaceous foods: and, bread being still the cheapest food which they can get and will take, they consume more, and not less of it.
That is the whole of it — one paragraph, no citation, no data. Sir Robert Giffen was a distinguished statistician: head of the statistical department of the Board of Trade, president of the Royal Statistical Society, knighted the same year Marshall's third edition appeared. He was exactly the kind of authority whose name would settle a question. But no one has found the passage.
George Stigler went looking in 1947, in "Notes on the History of the Giffen Paradox", and reported that nothing in Giffen's published writings states the proposition Marshall credits to him. Giffen wrote a great deal about working-class budgets and about the price of bread, and some of it gestures in the vicinity, but the specific claim is not there. The most likely explanation is that Marshall was reporting something Giffen said in conversation or in a lecture, which was normal practice at the time and leaves no record.
The honest position: the phenomenon is named after a man who may never have asserted it in print. This is worth stating plainly, because textbooks have repeated the attribution for over a century without the qualification.
The Irish potato story is probably false
The most commonly repeated illustration — that during the Irish famine of the 1840s the rising price of potatoes caused the poor to eat more potatoes — appears to be wrong on its own terms.
Gerald Dwyer and Cotton Lindsay laid out the case in 1984. The famine was caused by potato blight, which destroyed the crop: there were dramatically fewer potatoes to eat, so consumption fell for reasons that have nothing to do with demand curves. Sherwin Rosen reached a similar conclusion in 1999. Whatever the Irish famine demonstrates, it is not a Giffen good.
The story survives in teaching because it is memorable, which is a good reason to be suspicious of memorable economic anecdotes generally.
Was it ever more than a theoretical curiosity?
For most of the twentieth century, serious economists split into three camps, and the split is worth understanding because it is a general one about how theory and evidence interact.
The possibility is fine, the example is missing. The majority view. Giffen goods are perfectly consistent with utility maximisation — the Slutsky equation permits them and no axiom rules them out — so they belong in the theory, and the absence of examples is an empirical fact about the world rather than a defect in the analysis.
The absence is itself informative. A minority, including some who took the "as if" methodology seriously, argued that a phenomenon with no confirmed instance in a century of looking should be dropped from teaching, whatever its logical status. Textbook space is scarce and students overweight what they are shown.
The search was badly designed. A third view, which Jensen and Miller essentially vindicated, was that nobody had looked in the right place with the right method. Giffen behaviour requires very poor households, a staple with a huge budget share, a real fallback good to give up, and a price change you can attribute cleanly. Historical price series from rich countries satisfy none of those conditions.
What was found before 2008
Two earlier results deserve credit, and neither is a field observation.
Raymond Battalio, John Kagel and Carl Kogut demonstrated a Giffen good in the laboratory in 1991, using rats choosing between quinine-flavoured water and root beer under a budget of lever presses. The design was clean and the upward-sloping demand was real. What it establishes is that the mechanism works in a system with the right structure — not that human markets contain such goods.
Various historical studies claimed to detect upward-sloping demand in price series for bread, potatoes and rice. These were consistently vulnerable to the same objection: in observational data, price and quantity are jointly determined, and a supply shock that raises price while reducing quantity looks nothing like a demand curve. Identification, not economics, was the binding constraint. This is precisely why the randomised subsidy in Jensen and Miller's design was decisive.
Historical context
1890. Alfred Marshall published the first edition of Principles of Economics. It contains no Giffen passage. 1895. The third…
1890. Alfred Marshall published the first edition of Principles of Economics. It contains no Giffen passage.
1895. The third edition adds the paragraph quoted above. Marshall attributes the observation to Robert Giffen without a citation. Later editions kept it, and it entered the standard curriculum through Marshall's near-total dominance of English-language economics teaching for the next thirty years.
1915. Eugen Slutsky, working in Kyiv, published the equation that separates the substitution and income effects in "Sulla teoria del bilancio del consumatore" in an Italian journal. The paper was ignored, partly because of the war and partly because of where it appeared.
1934. John Hicks and R. G. D. Allen rediscovered and popularised the decomposition in "A Reconsideration of the Theory of Value". From this point the Giffen good ceased to be a puzzle and became a corner of a general theory: an exception you can locate exactly, on a specific sign condition.
1947. George Stigler published "Notes on the History of the Giffen Paradox" in the Journal of Political Economy, documenting that the attribution to Giffen cannot be traced to Giffen.
1984 and 1999. Dwyer and Lindsay, and later Rosen, dismantled the Irish potato illustration.
1991. Battalio, Kagel and Kogut published the laboratory demonstration in the American Economic Review.
2008. Robert Jensen and Nolan Miller published "Giffen Behavior and Subsistence Consumption" in the American Economic Review, reporting the randomised subsidy experiments in Hunan and Gansu. It remains the standard citation for the claim that Giffen goods exist.
Why it matters
It is the cleanest case of a "law" that is really a strong tendency. The law of demand is not a theorem of consumer theory. It…
It is the cleanest case of a "law" that is really a strong tendency. The law of demand is not a theorem of consumer theory. It follows from utility maximisation only with an extra assumption — that the good is not too inferior and not too large a share of spending. The Giffen good marks exactly where the assumption bites. Knowing that boundary is more useful than believing the law is unconditional.
It sharpened how economists think about welfare for the poor. The mechanism is not a curiosity about demand curves; it is a statement about how households near subsistence actually make decisions. Jensen and Miller's practical point was this: subsidising a staple can reduce consumption of that staple among the poor, because the subsidy makes them richer and they spend the gain on better food. Whether that is a good or a bad outcome depends on what the programme was for. If the goal is calories, the subsidy may be self-defeating; if the goal is nutrition, it may be working exactly as it should. Either way, designing food policy without the income effect in view will produce surprises.
It is a case study in the cost of a missing counterexample. For 113 years the profession taught a phenomenon with no confirmed instance. That is defensible — the theory permitted it and the theory was right — but it also meant a century of textbook diagrams whose empirical content was unknown. The resolution came from a change in method: a randomised price change in a population selected because theory said the effect should be there. The lesson generalises well beyond Giffen goods.
It is why identification matters. Every pre-2008 attempt failed for the same reason: observational price and quantity data cannot distinguish a demand curve from a supply shock. That the definitive answer came from an experiment rather than from better econometrics on old data is part of why the credibility revolution reshaped empirical economics.
Modern relevance
Food policy and subsistence. Staple price shocks in low-income countries — the 2007–08 and 2010–11 food price spikes among them —…
Food policy and subsistence. Staple price shocks in low-income countries — the 2007–08 and 2010–11 food price spikes among them — raise exactly this question: does a rise in the price of the staple reduce staple consumption, or increase it while destroying dietary diversity? The measured answer determines whether a price shock shows up as a calorie crisis or a nutrition crisis, and those call for different responses.
Cash transfers versus in-kind subsidies. The Giffen mechanism is one reason the two are not interchangeable. An in-kind subsidy changes relative prices and therefore triggers substitution; a cash transfer changes income only. Where the income effect on a staple is strongly negative, the two policies move staple consumption in opposite directions.
Behavioural pricing generally. Upward-sloping demand appears in modern markets for reasons that are not Giffen effects and should not be confused with them: Veblen goods, where price signals status; quality signalling, where price is read as evidence of quality in the absence of other information; and speculative assets, where a rising price is read as a forecast of further rises. All three work by changing what the price means to the buyer. A Giffen good involves no such reinterpretation. Preferences are fixed, the good is understood perfectly, and the arithmetic of the budget does all the work. Keeping these apart is the main practical use of the concept today.
Deep dive
The Slutsky decomposition
Let the consumer choose a bundle $x \in \mathbb{R}^n_+$ to maximise $u(x)$ subject to $p \cdot x \le m$. Write $x_i(p,m)$ for the Marshallian demand and $h_i(p,u)$ for the Hicksian (compensated) demand. The Slutsky equation is
$$\frac{\partial x_i(p,m)}{\partial p_i} ;=; \underbrace{\frac{\partial h_i(p,u)}{\partial p_i}}{\text{substitution effect}} ;-; \underbrace{x_i(p,m),\frac{\partial x_i(p,m)}{\partial m}}{\text{income effect}}$$
The substitution term is the own-price derivative of compensated demand. Because the Slutsky matrix is negative semi-definite — a consequence of the weak axiom of revealed preference, not of any further assumption — its diagonal entries satisfy
$$\frac{\partial h_i}{\partial p_i} \le 0$$
So the substitution effect can never be positive. Every Giffen good must therefore get its upward slope entirely from the income term, which requires
$$x_i \frac{\partial x_i}{\partial m} < \frac{\partial h_i}{\partial p_i} \le 0$$
and in particular $\partial x_i / \partial m < 0$: the good is inferior. Inferior is necessary, not sufficient.
The elasticity form
Divide through by $x_i / p_i$ and let $s_i = p_i x_i / m$ be the budget share. Writing $\varepsilon_{ii}$ for the uncompensated own-price elasticity, $\varepsilon^h_{ii}$ for the compensated one, and $\eta_i$ for the income elasticity:
$$\varepsilon_{ii} = \varepsilon^h_{ii} - s_i \eta_i$$
A Giffen good is one with $\varepsilon_{ii} > 0$, which requires
$$s_i,\eta_i < \varepsilon^h_{ii} \le 0 \quad\Longleftrightarrow\quad s_i , |\eta_i| > |\varepsilon^h_{ii}| ;\text{ with }; \eta_i < 0$$
This makes the empirical requirement precise and shows why the search was so hard. The compensated elasticity for a staple food is small in magnitude but not zero — say $|\varepsilon^h_{ii}| \approx 0.1$ to $0.3$. So Giffen behaviour needs the product of budget share and the magnitude of a negative income elasticity to exceed that. With a budget share of 0.5, an income elasticity of about $-0.3$ or steeper would do it. Both numbers are extreme, and they must occur together.
Why the effect vanishes at both ends
Model the household as choosing rice $r$ and a preferred fallback food $f$ subject to a budget $p_r r + p_f f \le m$ and a subsistence calorie constraint $c_r r + c_f f \ge \bar{c}$, with rice the cheaper source of calories ($c_r/p_r > c_f/p_f$), maximising consumption of the preferred food.
When both constraints bind, the solution is
$$r = \frac{m c_f - p_f \bar{c}}{p_r c_f - p_f c_r}, \qquad f = \frac{p_r \bar c - c_r m}{p_r c_f - p_f c_r}$$
Differentiating $r$ with respect to $p_r$ over the region where $f > 0$ gives a positive derivative: rice demand rises with the rice price. The upward slope is not an approximation — it is exact in this model, and it is driven entirely by the calorie constraint forcing a substitution back into rice as the fallback is surrendered.
The behaviour terminates when $f$ hits zero, at the price $p_r^{} = c_r m / \bar c$. Above $p_r^{}$ the calorie constraint can no longer be met, the household spends everything on rice, and $r = m/p_r$ falls hyperbolically. In the worked example, $p_r^{*} = 3600 \times 30 / 14000 \approx 7.71$ yuan per kg, which is where the table above turns over.
At the other end, as $m$ grows the budget constraint stops binding, the calorie floor is met with room to spare, and rice demand behaves normally. Jensen and Miller emphasised this non-monotonicity in poverty as a testable prediction of the theory, and it is the pattern they found: Giffen behaviour among the poor, but not the poorest.
Aggregation
A final constraint worth stating: not everything can be a Giffen good at once. Adding up the budget constraint gives the Engel aggregation condition $\sum_i s_i \eta_i = 1$, so the budget-share-weighted income elasticities must average to one and cannot all be negative. Giffen goods are necessarily a small part of any consumer's spending in the aggregate, however large a share the single good takes.
Sources & further reading
Primary source
(1895)Principles of EconomicsMacmillan, London (third edition).Book III, ch. VI.
The passage that names the phenomenon and attributes it to Giffen.
Paper
(2008)Giffen Behavior and Subsistence ConsumptionAmerican Economic Review, 98(4), 1553–1577.
The first credible field evidence, from a randomised price subsidy in Hunan and Gansu provinces, China.
(1947)Notes on the History of the Giffen ParadoxJournal of Political Economy, 55(2), 152–156.
Stigler went looking for the claim in Giffen's own work and could not find it. Still the standard reference on the attribution problem.
(1991)Experimental Confirmation of the Existence of a Giffen GoodAmerican Economic Review, 81(4), 961–970.
A laboratory demonstration with rats, seventeen years before the field evidence.
How this connects
- Related to
- The Allais ParadoxBoth put standard consumer theory under empirical stress — Giffen at the level of the demand curve, Allais at the level of the axioms that generate it.
- Contrasts with
- The Jevons ParadoxTwo nineteenth-century economists each found a case where the quantity moves the wrong way. Jevons's mechanism is real and everywhere; Giffen's is real and almost nowhere. The pair is a useful lesson in how differently a theoretical possibility and an empirical regularity should be treated.