Baader-Meinhof Phenomenon
You learn a new word. Within a week, you hear it three times. Did the world start using it when you did — or did you just stop filtering it out?
20066 min read
Era
Contemporary
2000 – today
7 entriesFilter these further →
Beginner
Ages 8+, no background needed.
Brandolini's Law
A tweet spreads a false claim to a million people. Correcting it requires essays and citations. Why does the truth always have to work harder?
20137 min read
Cunningham's Law
Ask a question online and wait hours. Post the wrong answer and be corrected in minutes. Why is the urge to correct stronger than the urge to help?
20106 min read
Streisand Effect
The most reliable way to ensure millions of people see something is to try to prevent anyone from seeing it.
2003 (incident), 2005 (term coined)6 min read
Intermediate
Curious teenagers and general adult readers.
The Paradox of Choice
Put out twenty-four kinds of jam instead of six and fewer people buy any jam at all. More options, fewer decisions.
2004 (the book); 2000 (the jam study)19 min read
Advanced
Undergraduate level in the relevant field.
The CAP Theorem
A system spread across several machines can give you consistent answers, or always answer at all. The network makes you choose.
2000 (conjectured), 2002 (proved)23 min read
The Sleeping Beauty Problem
Woken with no memory of having been woken before, how confident should you be that the coin came up heads?
1997 (posed), 2000 (named and popularised)24 min read